Comparison
Stan.store sells the product
Stan is the strongest link-in-bio storefront there is. It is built for selling a thing. It is not built for running a programme.
Not open yet
Millionly is still being built. The Millionly column below is what v1 will include — not what you can use today. Nothing on this page is available to sign up for yet.
Where Stan.store is better
Stan’s storefront and funnel tooling are more mature, and it takes no percentage of your sales — so above a certain monthly revenue a flat fee simply costs less than ours does. Both prices are published below; run your own numbers. If you sell digital products at volume, Stan is the better fit and we would say so.
Where we are different
A cohort is not a product. It has a roster, a schedule, recordings, notes and a room — and a storefront has none of those. That is the whole difference.
Storefront
| Capability | Stan.store | Millionly |
|---|---|---|
| Public page on a handle | ✓ | ✓ |
| Themes and appearance editor | ✓ | ✓8 fixed themes |
| Live mobile preview while editing | ✓ | ✓ |
| Per-link click analytics | ✓ | ✓ |
| Custom domain | ✓ | ✕not in v1 |
| Funnels and upsells | ✓ | ✕not planned |
Selling
| Capability | Stan.store | Millionly |
|---|---|---|
| Digital products | ✓ | ✓ |
| Pay-what-you-want | ✓ | ✓ |
| Recurring memberships | ✓ | ✓ |
| Token-gated delivery with expiry | — | ✓ |
| Signature required before accesscoaching contracts, waivers | ✕ | —in build |
Running a cohort
| Capability | Stan.store | Millionly |
|---|---|---|
| Multi-session programme with a roster | ✕ | ✓ |
| Session recordings in a member vault | ✕ | ✓ |
| Session notes per member | ✕ | ✓ |
| Secure document vault per client | ✕ | —in build |
| Private community | ✕ | —in build |
| Group booking with capacity | — | ✓ |
Cost
| Capability | Stan.store | Millionly |
|---|---|---|
| Free tier | ✕ | ✓ |
| Flat monthly fee | ✓from $29/mo | ✕none |
| Percentage of your sales | ✕0% | ✓5% |
Reading the table. ✓ included in Millionly v1 · — partial, or still in build · ✕ not found in Stan.store's published material. Millionly is pre-launch, so its column is planned scope, not shipped software.
Sources. The Stan.store column was checked against stan.store and their pricing page on 3 October 2026. Prices and features change — check the source before relying on anything here. Found a row that is wrong? Email hello@millionly.store and we will correct it.
Topmate, Stan.store and Linktree are trademarks of their respective owners. They are named here for identification and comparison only. This page is not endorsed by, affiliated with, or produced in partnership with any of them.
Want it for your next cohort?
We are not open yet. Tell us what you run and we will come back to you when early access opens.